Registration gives the holder Exclusive right
The exclusive right enables the holder recognition of their invention, products and/or services and various opportunities to monetize on them.
Goodwill (Asset on balance sheet)
Intellectual capital is recognized as one of the most important intangible assets of many of the world’s largest and most powerful companies. The value of a company’s brand name, solid customer base, good customer relations, good employee relations and good image represent goodwill. Protection of goodwill is one of the main purposes of trademark law.
Licensing
an agreement by which a trademark owner permits another party to use a trademark. Licenses may include a variety of terms such as requiring periodic payments and limiting the ability of the licensor to grant licenses to other parties. A license is invalid in many countries unless the owner has the right to – and actually does – control the nature and quality of the goods or services of the licensee. Some countries require licenses to be recorded, or licensees to be officially entered as Registered Users, and many countries impose a withholding tax on trademark royalties paid to a foreign licensor.
